Colgate Palmolive (Pakistan) Limited, is the one of the growing MCG in Pakistan, having a wide rang of renowned products in the catagory of oral care, fabric care, Persnal Care, and household surface Care.TITLE: Brand Manager
Location: Karachi
Education: MBA marketing from a reputable business school
Experience: 3 to 4 years of relevant experience.
Education: MBA marketing from a reputable business school
Experience: 3 to 4 years of relevant experience.
FMCG back ground preferred
Excellent interpersonal skills
Excellent interpersonal skills
Job Description
Formulate specific brand strategies and business plans consistent with overall category strategies and suggest new ideas to improve product performance
Identify new product and brand extension opportunities and recommend alternatives to improve established ways of doing things
Planning: Coordinate implementation of product launches with trade and consumer promotions, packaging and advertising strategies
Identify the critical success factors and issues for the brand and draw conclusions from available data to facilitate formulation of brand strategies based on historical volume trend, distribution opportunities, competition and market segmentation
Consumer Insight/Research: Initiate research projects that support brand strategies and review designs and methodologies vis-à-vis research objectives. Draw consumer insights from direct consumer contact.
Prepare creative briefs based on consumer research information and suggest ideas that enhance the creative process and add value
Prepare brand briefs for media and promotional activities and evaluate their effectiveness using a variety of tools. Select advertising strategies that maximize brand appeal
Evaluate impact of competitive media/creative/ promotional activities on brand strategy and formulate course of action to counter competitive moves
Product Launch and Bundling: Responsible for;
Timely completion of assignments pertaining to product bundle development and launch process.
Monitoring progress in product launch, identifying task success and capturing learning for future improvements
Draw business insights from trade visits and store checks and use sales and trade knowledge in developing and implementing marketing programs
Formulate specific brand strategies and business plans consistent with overall category strategies and suggest new ideas to improve product performance
Identify new product and brand extension opportunities and recommend alternatives to improve established ways of doing things
Planning: Coordinate implementation of product launches with trade and consumer promotions, packaging and advertising strategies
Identify the critical success factors and issues for the brand and draw conclusions from available data to facilitate formulation of brand strategies based on historical volume trend, distribution opportunities, competition and market segmentation
Consumer Insight/Research: Initiate research projects that support brand strategies and review designs and methodologies vis-à-vis research objectives. Draw consumer insights from direct consumer contact.
Prepare creative briefs based on consumer research information and suggest ideas that enhance the creative process and add value
Prepare brand briefs for media and promotional activities and evaluate their effectiveness using a variety of tools. Select advertising strategies that maximize brand appeal
Evaluate impact of competitive media/creative/ promotional activities on brand strategy and formulate course of action to counter competitive moves
Product Launch and Bundling: Responsible for;
Timely completion of assignments pertaining to product bundle development and launch process.
Monitoring progress in product launch, identifying task success and capturing learning for future improvements
Draw business insights from trade visits and store checks and use sales and trade knowledge in developing and implementing marketing programs
HOW TO APPLY
Position is based in Karachi at the head office. We are an equal opportunity employer offering competitive salary and benefits to the right individuals. Kindly send your resume to hr_pakistan@colpal.com latest by April 25, 2010 indicating the position applied for in the subject line. Only short listed candidates will be contacted.
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